Your 90-Day Action Plan for a High-Performing Atlanta Website Redesign | TiltStack
Your 90-Day Action Plan for a High-Performing Atlanta Website Redesign
A website redesign can feel like a massive, overwhelming project. But with a clear, structured plan, it becomes a manageable and incredibly powerful investment in your business's future. For Atlanta businesses looking to dominate a competitive local market, a strategic 90-day sprint can lay the foundation for years of growth.
This is the actionable, phase-by-phase plan we use at TiltStack to take our clients from initial concept to a high-performing, lead-generating website. This plan moves beyond just design; it integrates the critical local SEO and content strategies needed to win in Atlanta.
This guide is a deep dive into the action plan mentioned in our Ultimate Guide to Atlanta Website Redesigns.
Month 1 (Days 1-30): Foundation & Strategy
The first month is the most critical. It’s where we do the research and planning that ensures the project is built on a solid foundation, saving you from costly revisions later.
[ ] Complete Local Market & Competitor Research: We don't guess; we analyze. This involves identifying your top 5-10 local Atlanta competitors, auditing their websites, and finding the gaps in their service offerings and content strategy. This is where we find your unique opportunity to stand out.
[ ] Set Up & Fully Optimize Your Google Business Profile (GBP): Your GBP is your digital storefront for local search. We ensure it's 100% complete: correct Atlanta address, pin-pointed service areas, accurate hours, high-quality photos of your team and location, and loaded with all your services.
[ ] Audit Your Current Local SEO Performance: We establish a baseline. Using tools like SEMrush and BrightLocal, we measure your current rankings for key local terms, your citation consistency across the web, and your backlink profile. This tells us where we're starting from and allows us to track progress.
[ ] Create a Hyper-Local Content Strategy: We develop a 6-month content calendar focused on answering the specific questions your Atlanta customers are asking. This includes planning for service area pages (e.g., for Buckhead, Decatur), local problem-solving blog posts, and identifying keywords that will attract high-intent traffic.
[ ] Design an Atlanta-Focused Homepage Mockup: Based on our research, we design a wireframe and mockup of the new homepage. The focus is on clear messaging, local trust signals ("Serving Atlanta Since 2018"), and a powerful call-to-action that speaks directly to your ideal Atlanta client.
Month 2 (Days 31-60): Build & Optimize
With a solid strategy in place, the second month is all about execution and building your new digital asset.
[ ] Develop & Build Service Area Pages: We build out dedicated pages for each key Atlanta neighborhood you serve. Each page features unique content tailored to that area, including local testimonials, project photos, and neighborhood-specific information.
[ ] Implement All Technical & Local Schema Markup: We hand-code your website with the necessary structured data. This includes
LocalBusinessschema,Serviceschema for each of your offerings, andFAQPageschema to help you capture valuable real estate in search results.[ ] Build Your Local Citation Profile: We ensure your business's Name, Address, and Phone Number (NAP) are consistent across dozens of high-authority online directories, from Yelp and Yellow Pages to industry-specific sites. This is a critical trust signal for local SEO.
[ ] Launch a Local Review Campaign: We help you implement a simple, systematic process for requesting reviews from your satisfied Atlanta customers. Positive reviews on your Google Business Profile are one of the most powerful factors in local search ranking.
[ ] Ensure Flawless Mobile Optimization: Every page is rigorously tested on multiple devices to ensure a fast, intuitive experience for Atlanta users on the go. This includes click-to-call functionality and easy map integration.
Month 3 (Days 61-90): Promote, Measure & Iterate
Launch is just the beginning. The third month focuses on promoting your new site and establishing the feedback loops needed for continuous improvement.
[ ] Launch a Local Link Building Campaign: We begin reaching out to other local Atlanta businesses, community organizations, and media outlets to earn high-quality backlinks to your new site, further boosting its authority.
[ ] Begin Publishing Hyper-Local Content: We start executing on the content strategy developed in Month 1, publishing the first set of blog posts that establish your local expertise.
[ ] Monitor Local Search Rankings & Traffic: We use tools to track your progress in search rankings for your target keywords. We analyze traffic in Google Analytics to see which pages are performing best and where your local visitors are coming from.
[ ] Track Local Conversion Metrics: We track how many calls, form submissions, and direct inquiries the new website is generating from local users, proving the ROI of the redesign.
[ ] Adjust Strategy Based on Results: Based on the data, we double down on what's working and adjust our strategy for the months ahead to ensure continuous growth.
Your Partner in Atlanta Growth
A successful website redesign is a disciplined, strategic process. By following a clear 90-day plan, you can transform your online presence from an invisible liability into your most powerful tool for dominating the Atlanta market.
At TiltStack, this is the proven process we use to deliver real, measurable results for our Atlanta clients.
Ready to start your 90-day plan? Contact TiltStack for a free, no-pressure strategy session today.
This comprehensive guide was created by the team at TiltStack, an Atlanta-based web development and digital strategy agency. We've helped hundreds of local businesses dominate their search results and grow their customer base through strategic website design and local SEO implementation.
FAQs
Q1: Can a website redesign really deliver results in just 90 days?
A: Yes. While full SEO dominance is a long-term effort, a strategic 90-day sprint is more than enough time to see significant improvements in local search visibility, lead quality, and conversion rates. Our case studies show major lifts within this timeframe.
Q2: My business is based in a specific neighborhood like Marietta or Alpharetta. Does this plan still apply?
A: Absolutely. The principles of hyper-local SEO are the same. We would simply tailor the market research, service area pages, and content strategy to focus specifically on your target suburban market and its unique customer base.
Q3: What happens after the 90 days are over?
A: The 90-day plan sets the foundation. After that, we transition to an ongoing strategy of content creation, link building, and performance monitoring to continue building on your success and protect your rankings. We offer ongoing Maintenance & Support Plans to fit your needs.
